The Art of Doing Business in the Nordic Countries During Summer

doing business in the nordics during summer

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Doing business in the Nordic countries during summer comes with challenges for B2B companies - we give you all the tips and tricks!
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In the world of business, adaptability is key, and success often means understanding and aligning with the cultural nuances of the markets we operate in. This is especially true when doing business in the Nordic countries – a region renowned for its strong work-life balance, transparent business dealings, and distinctive summer vacation culture.

Understanding Nordic Business Culture

The Nordic business environment, encompassing Denmark, Norway, Sweden, Finland, and Iceland, is characterized by flat hierarchies, informality, and a strong focus on consensus. However, it is their commitment to work-life balance that truly sets them apart. In these countries, employees are not just encouraged but expected to take time out to enjoy their personal lives. This is best exemplified in the tradition of extended summer vacations that permeates the Nordic culture.

Nordic Summers: A Season of Relaxation

From June to August, business in the Nordics slows down as locals take a well-deserved break, embracing the long, sunlit days that the season brings. During this period, it is common for people to take up to a month or even more off work to travel, spend time with family, or just relax. While this offers residents a wonderful quality of life, it presents unique challenges for B2B companies trying to navigate the business landscape during this time.

This is why it is crucial to develop specialized strategies for companies intending to do business in the Nordics during this period. The following sections will provide a detailed guide to understanding these challenges and, more importantly, strategies to effectively overcome them.

Understanding Nordic Business Etiquette

Engaging in successful business operations in the Nordic region requires a deep understanding of its unique business etiquette. This set of formal and informal rules shape how businesses operate, influence decisions, and foster relationships in this part of the world. By incorporating these key aspects into your approach, you can build fruitful relationships and ensure smoother business transactions.

Key Elements of Nordic Business Etiquette and Values

In the Nordic countries, business dealings are typically characterized by transparency, punctuality, and a strong adherence to rules and agreements. It’s also important to note the value placed on modesty and humility, which can be seen in the tendency to downplay one’s achievements and maintain a low-key profile.

Furthermore, negotiations and decision-making processes often involve open discussions where every participant, regardless of rank, is encouraged to contribute. This openness and equality in the workplace are deeply rooted in the region’s cultural values and are essential to understand when conducting business here.

Work-Life Balance: A Core Value

One of the most distinct aspects of Nordic business culture is its commitment to work-life balance. Nordic companies prioritize their employees’ well-being and happiness. A key manifestation of this is the clear separation between work and personal life, with limited expectations for employees to work overtime or during their holidays.

This commitment extends beyond just the welfare of the individual employees. Many Nordic companies believe that ensuring a healthy work-life balance enhances overall productivity and creativity, contributing to the business’s long-term success.

How Summer Vacations Reflect Nordic Values

The Nordic countries’ extended summer vacation period clearly reflects these values. Recognizing the need for rest and rejuvenation, businesses typically slow down during summer, with employees often taking at least a month off work.

This long-standing tradition, although initially challenging for foreign businesses, is a testament to the region’s commitment to maintaining a work-life balance. By acknowledging and respecting this, businesses can build stronger relationships and better adapt to the rhythm of the Nordic market.

Challenges Faced by B2B Businesses During Nordic Summers

The extended summer vacation period in the Nordic countries, while ideal for maintaining a healthy work-life balance, can present a unique set of challenges for B2B businesses. These challenges span various aspects of business operations and require proactive strategies to navigate effectively.

Communication and Decision-Making Difficulties

One of the most immediate challenges encountered when doing business in Nordic countries during summer is a slowdown in communication. With many key contacts out of the office for extended periods, responses to inquiries or requests may be delayed. This can create roadblocks in the progression of projects and partnerships that require consistent communication.

Similarly, the decision-making process may also be hindered. Nordic businesses value consensus and often make decisions collaboratively, involving members across different levels of the organization. When many of these members are on vacation, reaching decisions can be a slow process.

Operational Downtime Due to Reduced Staffing

The reduced staffing levels during the summer can also impact day-to-day operations. With many employees away, companies might operate at a slower pace or even temporarily close some aspects of their businesses. This can make it challenging for B2B businesses to coordinate and execute their usual operations.

Potential Financial Impacts

Lastly, the slowdown in business activity during the summer can lead to financial impacts. Delayed projects or transactions, coupled with the general slowdown in the market, can lead to short-term revenue dips. For businesses unprepared for this seasonal variation, this can be a significant hurdle.

Understanding these challenges is the first step to developing effective strategies for doing business in the Nordic countries during the summer. By anticipating these difficulties and adapting business practices accordingly, businesses can minimize their impact and even turn them into opportunities.

Strategies for Navigating the Nordic Summer Vacation Period

While the Nordic summer vacation period can present challenges for B2B companies, these challenges can be effectively navigated with the right strategies. By aligning with the rhythm of the Nordic business culture, companies can maintain productivity and create opportunities for growth during this period.

Planning and Scheduling Strategies

One of the most effective ways to navigate the summer slowdown is through proactive planning and scheduling. Understanding that many key contacts will be out of the office, businesses can schedule important meetings and discussions well in advance of the vacation period. It’s also beneficial to have a clear idea of the vacation schedules of your Nordic partners. This will ensure that key decisions are made before people go on holiday, preventing delays and roadblocks.

Communication Strategies

In the digital age, remote work technologies have made it easier to maintain communication, even when key staff members are out of the office. However, it’s crucial to respect the Nordic value of work-life balance and not to intrude on your partners’ vacation time. Instead, use tools like automated email responses and project management software to keep processes moving forward during this time.

Moreover, in the spirit of Nordic transparency, being clear about your own availability and expectations during this period can help manage communication more effectively.

Building and Maintaining Relationships during the Off-Season

The Nordic summer also provides an opportunity to build and maintain relationships. While regular business operations may slow down, this could be a time to engage in networking events or informal meetings that often take place during the summer months.

Take advantage of the relaxed atmosphere to build connections and strengthen relationships with your Nordic partners. This will not only benefit your business in the immediate term but also help solidify long-term partnerships.

By implementing these strategies, B2B companies can effectively do business in the Nordics during summer, maintaining productivity and even finding opportunities amidst the challenges.

Leveraging the Slowdown

The Nordic summer slowdown doesn’t have to be viewed strictly as a challenge. Instead, with a shift in perspective, this period can be leveraged as an opportunity for reflection, reassessment, and growth. By taking advantage of this unique aspect of Nordic business culture, businesses can use this time to their advantage.

Planning, Reassessing, and Strategizing for the Rest of the Year

With the everyday hustle and bustle put on pause, the summer slowdown presents a valuable opportunity to strategize and plan for the remaining part of the year. Businesses can use this time to review performance, set new goals, and develop strategies to achieve them. It’s an excellent time for reflection and for honing the company’s vision and direction.

Also, this period allows businesses to catch up on tasks that may have been overlooked during busier periods. This could include activities like updating databases, researching market trends, or undertaking a comprehensive competitor analysis.

Opportunities for Team Building and Personal Development

A slower pace isn’t just beneficial for organizational planning; it also presents an opportunity for team building and personal development. Similar to the Nordic approach of prioritizing work-life balance, businesses can use this time to foster team relationships and focus on employee growth.

For instance, businesses can organize team-building events or training sessions, invest in skill development courses for their employees, or even offer flexible work schedules to improve employee morale and productivity.

Embracing the slowdown of doing business in the Nordic countries during summer can lead to a more organized, efficient, and unified business ready to tackle the rest of the year with renewed energy and focus.

Preparing for Post-Summer Business Resurgence

The Nordic summer vacation period is followed by a notable resurgence in business activities. As vacations end and people return to work, businesses should be ready to capitalize on this renewed energy. Preparing for the post-summer period can ensure a smooth transition and enable your business to hit the ground running.

How to Hit the Ground Running Post-Vacation

As employees return from their vacations, it’s crucial to have a solid plan in place to efficiently resume business operations. This means having a clear outline of pending tasks, set priorities, and strategies for achieving them.

Ensure that your team is briefed and prepared for upcoming projects or initiatives. You can also plan a kick-off meeting to align everyone with the company’s goals and strategies for the coming months.

In terms of client relations, reconnecting with your Nordic partners promptly after the vacation period can reinforce your business relationships. A simple message to acknowledge the end of the holidays and express your eagerness to continue working together can go a long way in maintaining strong partnerships.

Making the Most of the Renewed Energy and Momentum

After a period of relaxation and rejuvenation, there’s typically a surge of energy and motivation. Businesses should strive to harness this renewed enthusiasm and channel it towards productivity and creativity.

Encourage your team to bring fresh ideas and perspectives that they may have cultivated during the break. You might be surprised at the innovation that can spring from a well-rested and energized team.

By preparing adequately for the post-summer business resurgence, B2B companies can transition seamlessly from the slower summer period to a bustling, productive autumn, making the most of the unique rhythms of Nordic business culture.


Doing business in the Nordic countries, particularly during the summer, can present unique challenges to B2B companies. Yet, with an understanding of the cultural nuances and effective strategies, these challenges can be successfully navigated.

Recap of the Key Points

The Nordic countries, known for their unique business culture, uphold a strong commitment to work-life balance, manifesting prominently in the tradition of extended summer vacations. While this practice often leads to a summer slowdown in business activities, we’ve discussed how proper planning, clear communication, relationship building, and effective leveraging of the slowdown can ensure business continuity and growth.

The importance of respect for Nordic values – particularly regarding work-life balance – is key to forming successful business relationships in the region. By aligning with these practices, B2B companies can not only navigate the summer slowdown but also foster lasting partnerships in the Nordic market.

Embracing the Unique Aspects of Nordic Business Culture

The Nordic business culture, with its emphasis on transparency, equality, and work-life balance, offers a distinctive business environment. Embracing these elements can make doing business in the Nordics a rewarding experience. The summer slowdown, when seen not as a hurdle but as an opportunity for reflection and planning, can contribute significantly to a company’s success.

By understanding and integrating into the local business culture, B2B companies can turn the challenges of the Nordic summer into valuable opportunities, setting the stage for robust business operations and fruitful partnerships. As a B2B company operating in the Nordics, we understand both the challenges and opportunities that come with it. Our favorite tools to use for planning and automating tasks to prepare ourselves for the slowdown are our partners and Make. They form the perfect combination to centralize your operations in one platform, fueled by powerful automation. Be prepared for the Nordic summer like never before. Contact us now and we’ll help you get started!

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