Oatly is an innovative company known globally for its plant-based dairy alternatives, most notably its popular oat drinks. Built on a culture of creativity and sustainability, Oatly has rapidly scaled its operations in recent years. As their business journey accelerated, Oatly’s creative and cross-functional teams faced the challenges of managing an increasing number of complex projects, often using a variety of disjointed tools and manual processes.
In 2022, Oatly’s creative department recognised the need for a more efficient solution and began exploring options for project management. This sparked the start of their collaboration with Omnitas. Their focus shifted to consolidating all their project management tools company-wide, seeking a platform that could rapidly adapt to ever-changing business processes and support continued growth. This is where Oatly, together with Omnitas, embarked on a transformative journey towards implementing monday.com into their operations.
In this article, we’re delighted to share insights from our recent interview with Carolin Twietmeyer, Project Manager at Oatly. She played a key role in leading this transformation. Carolin’s perspective brings to life Oatly’s challenges, their decision-making process, and the tangible results achieved by partnering with Omnitas and monday.com.
Oatly’s Challenge: Disconnected Tools and Processes
Multiple Platforms Creating Inefficiency
Oatly’s creative team initially approached us at Omnitas in 2022. They faced familiar growing pains: managing ongoing projects across various teams that relied on a landscape of different solutions. This patchwork approach led to fragmented workflows, difficulty with collaboration and significant inefficiency.
Different teams were using different tools to get the work done, which resulted in a landscape of many different solutions out there.
A Drive for Project Management Consolidation
As Oatly grew, so did the need to bring all their teams together with a unified approach. By 2023, Oatly undertook a review of their existing platforms. Their objective was clear: find a single project management solution that could adapt to ever-changing business processes and help them scale effectively.
We started to consolidate the project tools that we had out there. When I then looked at monday.com, I quickly realised that it is probably the tool we should be using. I felt it was a much better fit for our needs.
The Search for a Flexible Solution
Why Oatly Chose monday.com
After evaluating the available options, Oatly selected monday.com as the most suitable tool for their needs. Its adaptability and ability to support evolving workflows were critical factors.
I was quite happy to see us leave our old solution behind and transition to monday.com. Everything is now in the same place, creating visibility and transparency for everyone.
The Value of Omnitas as a Trusted Partner
From the very start, Omnitas has been more than just a technology supplier for Oatly. We have acted as a strategic partner and an extension of their own team. Our strength lies in listening to each client’s needs and tailoring our approach accordingly. For Oatly, this meant delivering practical, hands-on support at every touchpoint and ensuring every meeting and workshop added immediate, relevant value.
Rather than a one-size-fits-all approach, we customised meetings, adapting content and demos specifically to Oatly’s priorities. We didn’t just train their team. We demonstrated real, applicable use cases, guided explorations of new features, and offered concrete next steps to bring their processes forward. Our flexible, proactive approach made sure that as Oatly’s needs evolved, so did the support they received from Omnitas.
Unlocking Real Results: Oatly’s Transformation
Saving Time Across Teams
The move to monday.com, supported by Omnitas’ dedicated onboarding and training, was transformative for Oatly’s teams. The consolidation of processes delivered tangible results, transforming collaboration and driving efficiency. It saved vast amounts of time that had previously been lost to managing individual lists and presentations.
I can say that I'm personally saving so much time. Before using monday.com, I was working with a lot of different lists and also running after individuals to just make sure that I'm looking at the latest version of the truth.
Rapid Adoption and Measured Impact
Oatly measured success by the numbers. After rolling out monday.com company-wide, with Omnitas helping with the initiative and providing ongoing adoption guidance, the results spoke for themselves:
- Over 400 hours saved per week across teams.
- Exponential seat growth: from 175 to nearly 400 users, reflecting strong internal adoption.
This adoption and efficiency was not accidental. It was directly supported by Omnitas’ ongoing enablement, check-ins, and customised knowledge-sharing sessions that kept everyone engaged and ensured a high standard of best practice use.
Customised Support and Continuous Value from Omnitas
The partnership was, and remains, far from a one-off collaboration. Oatly valued Omnitas’ responsiveness, the personalised champions group sessions, and regular guidance. This meant their teams always leveraged the latest features and best practices.
Omnitas is our strategic thought partner for everything when it comes to monday.com. We have strategic meetings with Omnitas on a monthly basis. We get very hands-on support. We also get really good guidance on how to evolve the account strategically.
Omnitas’ role extends beyond technical onboarding. We’re advisors, trainers, and solutions partners. This continuous collaboration has allowed Oatly’s teams to feel confident with monday.com, maximising every new feature, gaining insights from real use cases, and taking part in proactive learning that is shaped around their evolving needs.
Key Takeaways and Lessons Learned
- A tailored partnership delivers sustainable results: The right guidance – responsive, relevant, and practical – ensures tools like monday.com deliver maximum business value.
- Ongoing enablement drives adoption: Continuous learning, hands-on support, and expert advice from Omnitas have helped Oatly scale their platform use and continue to improve over time.
- Collaborative relationships accelerate progress: The true value of Omnitas lies in our ability to be a flexible, strategic partner, supporting clients’ goals today and as they evolve.
Ready to Transform Your Workflow?
Looking to break down silos, save time, and future-proof your business operations? Book a free consultation with our experts at Omnitas. Let’s explore how we can help you achieve measurable results with monday.com—just like Oatly.
Contact us today to get started!
Want to learn more about how we help leading companies streamline their operations? Read more client stories on our blog.
